FAQ

Due to our background as artists and journalists, what sets us apart is our ability to work with real life characters to create powerful video stories with a cinematic approach. Two projects that showcase this approach are The Hat Journey, for Martin Pescador, and Patrulla Aerea, for Colmédica. Both achieved their commercial goal with an artistic approach, which increased the perceived value of these brands.

We have proven experience with national and international brands that demand high-level content; in other words, we know our craft and have very high standards. Also, we understand that a great looking video doesn’t necessarily mean it’s effective. As documentary filmmakers, we believe that moving the right emotions is a critical ingredient to make effective videos that accomplish clear goals. Please check out our reel. Poner hipervínculo a sección: Comercial en palabras subrayadas
Also, we focus on creating a great customer experience with our clients. We want to help you meet your goals while making your life easier. That’s why we believe in the values of clarity, professionalism, kindness and collaboration. We say what we do and we do what we say.
Last but not least, our expertise in music production sets us apart. We understand sound as a powerful tool to create emotions in the videos we make, and this allows us to create content that stands out by its originality, rhythm and authenticity..

There are many factors that determine the cost of a video, such as concept, crew, locations, talent, post-production, and deliverables. On average, a complete production (look at an example) can start at $10,000 usd.
However, if you have a local brand or a project that we love, we can help you meet your goal with a basic budget of $2000 usd.

Yes. In addition to video production, our expertise as a team is also focused on creative development. Our video production studio began with two successful original documentaries, which helped us hone the filmmaker’s craft, do proper research and develop ideas from beginning to end. Our best projects were developed with in house creativity and production.

We are definitely not the cheapest on the market but we are not the most expensive either. We are a studio that combines experience with international luxury brands, but also knows how to make the most of the resources we have. We deliver “high end” without oversizing the budget.

Yes, we work with international clients in different ways. We have experience with some of the largest luxury hotel chains in the world: Four Seasons and Grand Hyatt. We have collaborated with these two clients for the last 4 years.
We also do remote production for clients in Germany, Switzerland, Spain and the United States. For example, this project for the Swiss client Nature Re was coordinated via zoom and had excellent results for the brand.
Recently, we have produced content in the United States for a British luxury travel agency. For 2 months we toured Miami, New York and Las Vegas to produce video content for this international client.

Yes, advertising agencies or international clients usually have their own team of editors and only need our production support. We can also handle the editing if the project requires it, though we usually shoot the video footage as well. This allows us to guarantee a high quality video and better results.

Ideally, the production process takes approximately 4 weeks from initial concept to final delivery. However, it is common that the approval and coordination processes with clients can take longer. Therefore, we recommend starting the process 6 weeks in advance of the final delivery date.

The visibility of the video begins by developing a suitable concept for the type of message, audience and platform where it is to be shared. To develop a concept that connects with the target audience, we research trends, references and video formats that are aligned to the goals of the client.
When the video is ready, marketing areas of medium to large size brands usually have a specific campaign or strategy in place. Likewise, advertising agencies have very clear and sophisticated strategies to make sure the content gets a lot of visibility.
However, for clients that don’t have a distribution strategy, we bring marketing and digital strategy experts into the team.

Yes, we work with both brands and ad agencies.

We know it’s important to make the most of the content you already have. However, the technology of video cameras and filmmaking gear is rapidly evolving, which means great leaps in terms of video quality at a better cost for clients. For this reason, if the video looks very outdated or has been used very frequently, we recommend creating a new video. If that’s not the case, we can definitely help you update your video.

We are experts in producing video content. However, if the project needs both video production and photography, we can bring an expert into the team.

If the project only needs photography, we can help you out by recommending one of our partners near the Bogotá area.

We do not manage social media, nor design web pages. Our focus is video and music production only.

The length of the video depends on the main goals, the audience and the platform. For example, content for Instagram or Tik Tok is usually shorter, between 15 and 30 seconds. On other platforms such as YouTube or Linked In, the duration might be longer. However, the rule of thumb is: the shorter the better. Nowadays, people have short attention spans and time available, so it’s critical to be clear, brief and very engaging. For example, for a main brand video, we recommend a maximum length of 2 minutes.